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Our history started its journey in 2017 as a family business. Over the years, we have developed our expertise to meet the needs of our client community and we are proud of our work. We have gone from a simple multi-brand retailer to the creation of our own brand Alphadogsport, Nova outdoor and Neo nutrition. We meet the challenges that come our way every day, and we are happy with the progress made.

Since 2022, we have grouped all our activities under one company, SPORTDOG COMPANY SRL. This company encompasses the brands ALPHADOGSPORT.COM, NOVA-OUTDOOR.BE and NEO-NUTRITION.BE, which are the result of years of work in the development of accessories for towed canine sports, towed canine leisure and food supplements. for active and athletic dogs.

Our goal is to offer you easy and practical access to a complete offer dedicated to the world of towed and leisure canine sports. We are passionate about our work and we are happy to be able to put our expertise at your service. Join us to discover our selection of products and enjoy the unique experience we offer at

Logo de la société Sportdog company
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